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ETC’s marketing strategy “Horizon 2022”

ETC’s marketing strategy “Horizon 2022”

Aug 22, 2019

 

The new ETC’s marketing strategy “Horizon 2022” aims to build a distinctive image of Europe as a travel destination in long-haul markets, maintain its market share and better disperse travelers flows (in terms of geography and seasons) while taking into account residents’ aspirations for sustainable tourism growth.

Check the Strategy