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Publication

State of the Industry: The 2019 Report on Travel Advertising

Nov 22, 2019

The digital advertising ecosystem grows increasingly complex for travel marketers. To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may impact the future of marketing.

UNWTO - Global Report on Women in Tourism – Second Edition

Nov 08, 2019

The Global Report on Women in Tourism 2010 provided the first look and a baseline study on the situation of women in the tourism sector. This second edition of the report considers how the situation has evolved since then and provides a thorough assessment of tourism’s contribution towards United Nations Sustainable Development Goal 5 – to achieve gender equality and empower all women and girls.

EUROPARC's 10 Good Principles for Outdoor Sports in Protected Areas

Oct 31, 2019

 

The exponential growth of sport activities in protected natural spaces brings the necessity to structure the way these activities are carried out. At a time when preserving our ecosystems is vital to guarantee a healthy future of nature and people, the Principles aim mainly to lower the impact of outdoor sports on the environment.

Furthermore, these 10 Principles for Outdoor Sports guarantee the maintenance of quality and bring added value to the activities, an aspect that benefits all stakeholders in the sports sector.

Opinion by the European Economic and Social Committee. International Trade and Tourism - A Global Agenda for Sustainable Development

Oct 31, 2019

 

With this opinion, the EESC wishes to stress the close link between tourism and international trade and underline their shared importance in achieving the goals of the 2030 Agenda for Sustainable Development (SDGs).

Key points:

New Business Models in the Accommodation Industry – Benchmarking of Rules and Regulations in the Short-term Rental Market

Oct 18, 2019

 

The World Tourism Organization (UNWTO) has published the first systematic overview of how both national governments and local authorities are addressing and managing new business models in the accommodation industry.

Read the Executive Summary

 

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