To re-launch the tourism sector after COVID19 crisis, Tuscany Region is implementing the following actions:
1. In partnership with its regional agencies Toscana Promozione Turistica and Fondazione Sistema Toscana, the Region launched a new communication campaign for summer 2020, to promote new tourism experiences in safety. The campaign will take into consideration the new market needs and will target in particular Millennials and Z generation.
The campaign is based on a participatory approach, through the active involvement of local SMES and tourism operators. They can apply for a dedicated call launched by Tuscany Region to include their commercial offers in the regional destination platform visittuscany.com.
For more info: http://www.toscanapromozione.it/uploads/documenti/_Campagna-Per-Litalia_IT_Come-promuovere-offerte-estate-2020-Pdf.pdf
2. At the same time Tuscany Region, in partnership with the association of municipalities (ANCI Toscana) has created new graphic lines to be used in the whole coastal areas. It includes homogeneous information to support tourists to access safely to the public and private beaches.
Tuscany: COVID-19 response, regional public-private partnerships to support the tourism sector (Update 07/07)