Good Practices

Good Practices

We collect, categorise and share Good Practice on Competitive and Sustainable Tourism among our Member Regions, since 2009.

Marketing Cornwal overseas

 

The tourism-destination App is called “Bestiarium Skaraborg” (based on gaming, augmented reality)

They are in Skaraborg (University of Skövde) developing a mobile phone App similar to the coming reality "Pokemon go" that will be used for the tourism destination Skaraborg. They will in the narration use fairy tale creatures to attract young people.

The SCOTS (Specialist Counsellor on Travel to Scotland)

 

VisitCornwall is finalising a programme of overseas marketing for the Region of Cornwall to The Netherlands, Belgium, Scandinavia, Ireland and German Speaking markets plus USA, Australia and New Zealand. This marketing plan is supported by an integrated programme of business development and training.

 

Tourism Master Plan for the Basque Coast

 

The Basque Country devoted itself to develop a master plan for the tourism sector as a guideline to support over time.  The Basque Tourism Agency, Basquetour, has taken over the leadership of the project and involved almost 700 tourism stakeholder found in the Basque region. To support this goal, the members of the agency established approximately 40 actions to take place during the year, that are further divided into two main categories:

1) management (government, business development, external relations and tourist scenario)

Region Provence- Alpes-Côte d’Azur : Measures for Tourism Climate Change adaptation

 

Knowledge and Planning….

  • Climate Air and Energy Regional Plan + Tourism Development Regional Plan
  • Guidelines for :
    - Developping sustainable
    - Tourism, reducing CO2 emissions and adapting to Climate Change
  • Example of realisation : Study about climate and energetic impact of Tourism (2012)

 

…in order to support local authorities and act with them

South Limburg's Climate Change Strategy

 

Limburg is the oldest destination of the Netherlands. We lived though every phase of tourism, also mass summer tourism, and turned ourselves into a succesfull year round destination. To survive in future we are very much involved in sustainable tourism, as we think it is one of the only ways to take our sector to the next phase of tourism, which is built on quality and sustainable working. Our passion for sustainable tourism is one of the reasons we take part in the ETIS programme. With Amsterdam we are the only region in the Netherlands to do so.

Climate change adaptation in the Alps : experiences from Canton Valais

 

Climate change in Valais – Facts and figures

2060 in the Alps :
→ Temperatures : +1.4 to 3.8°C - Summer conditions close to those of the 2003 heat wave
→ Precipitations : uncertain, -5-10% in summer
→ More extreme events (raining periods in Spring)
→ Summer days (T°>25°, 800-1’500m) : 10/year → 30/year
→ Snowing days (1’500-2’500m) : 70/year → 50/year

Urban heat highlands :
→10° more in the Swiss cities than in the campaign
→ Sion show the highest temperature growth of Switzerland

 

From policy and action: Climate change tourism projects at the German coast

 

Tourism in Schleswig-Holstein

  • 25 million bednights per year (10+ beds)
  • 75 million bednights per year (total)
  • 100+ million day-guests per year - Turnover: ca. 7 billion €
     

Effects of climate change at the German coast

PRIMARY:
» Long-term: Sea-level rise
» Long-term: Rising temperatures
» Already: Extreme weather (Storms, storm surges, flooding): affecting the attractiveness of tourism destinations

Facing Climate Change: Lesson learnt from Cornwall

 

Lesson Learnt
• Prevention and future proofing through Scenario Planning
• Need to build capacity in private and public sectors
• Workshops and One to One support for small/medium businesses
• Use of digital and social media
• Resilient Repairs
 

Capacity Building

Private Sector
• Local Workshops – max relevance
• Follow Up One to Ones
• Financial and Business musts
• Legal and Insurance
• Practical Examples
• Top Tips

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