Good Practices

Good Practices

We collect, categorise and share Good Practice on Competitive and Sustainable Tourism among our Member Regions, since 2009.

Gastronomy and Identity by Legambiente


Istria Inspirit – theatre & gourmet experience


Promotion of Istrian & Croatian food culture through the Istra Inspirit project that revives stories, myths and legends from the past.

Food culture is present in all the menus of the Istria Inspirit events which are related to different historical periods: Roman period (i.e. original receipts from the Roman period), Middle Ages, Baroque, Austro-Hungarian era..., thus promoting the typical flavours of the region travelling through the time.

The SCOTS (Specialist Counsellor on Travel to Scotland)


VisitCornwall is finalising a programme of overseas marketing for the Region of Cornwall to The Netherlands, Belgium, Scandinavia, Ireland and German Speaking markets plus USA, Australia and New Zealand. This marketing plan is supported by an integrated programme of business development and training.


Marketing Cornwal overseas


The tourism-destination App is called “Bestiarium Skaraborg” (based on gaming, augmented reality)

They are in Skaraborg (University of Skövde) developing a mobile phone App similar to the coming reality "Pokemon go" that will be used for the tourism destination Skaraborg. They will in the narration use fairy tale creatures to attract young people.

The tourism-destination App of Västra Götaland “Bestiarium Skaraborg”


The SCOTS (Specialist Counsellor on Travel to Scotland) programme is a specially designed destination training programme for travel agents who sell Scotland to their clients.  It was launched by VisitScotland in 1986 and was originally open to agents in the US and Canada.  In the summer of 2007, the programme was adapted to make it global and there are now qualified agents in China, India, Korea and the Middle East.  In addition to adapting the training programme to make it more global, both a Chinese language and a Japanese language version of the programme have been launched.

Measuring for better management and promotion in Andalusia


The measurability principle is fully integrated in the tourism decisional making process of Andalucia including marketing as it entitles specific indicators measuring promotion and integrated into the marketing plan of the Region.

South Limburg: "The Heart of Europe"


A tradition of transnational cooperation for tourism promotion among the Regions Limburg (NL), Eifel and Aachen Region (GE), Provinces of Liege and Limburg and the German Speaking Community in Belgium (BE) has resulted into joint marketing efforts, including facebook page and trilingual joint promotional website, and is evolving now to the creation of a transnational tourism board.


Tourism Master Plan for the Basque Coast


The Basque Country devoted itself to develop a master plan for the tourism sector as a guideline to support over time.  The Basque Tourism Agency, Basquetour, has taken over the leadership of the project and involved almost 700 tourism stakeholder found in the Basque region. To support this goal, the members of the agency established approximately 40 actions to take place during the year, that are further divided into two main categories:

1) management (government, business development, external relations and tourist scenario)

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