Context: Odyssea Blue Tourism, bound for Cruise operators
Odyssea is an Ecotourism Network of Blue Routes and Green Routes along water around Port cities (70 port cities, in 9 countries and 16 Mediterranean and European regions).
The goal of the network is to structure a new thematic tourism in Europe: Blue Tourism. A thematic recognized by a collective mark. A concrete way to promote together original ecotourism offers that guarantee more attractivity for engaged maritime and river destinations, a best competitiveness and jobs creation.