• GVA (£m) (2011) 3,000. 2.9% of Scottish GVA
• 13,700 businesses in touirsm – 181,500 jobs.
• Scotland’s key strengths & assets are:
- Nature, Heritage & activities
- Destination Towns & cities
- Business Tourism
- Events & festivals
Rooted in Scotland's Government Economic Strategy, Scotland's Tourism sector remains economically and strategically important for our growth ambitions. The sector is a key pillar of our Smart Specialisation approach.