Regional COVID19 Tourism Risk Assessment Model based on Customer Journey by Lapland
Fri, 10/02/2020 - 00:00

Regional COVID19 Tourism Risk Assessment Model based on Customer Journey by Lapland

  • Tomaso Comazzi
  • Fri, 10/02/2020 - 00:00

The aim of the model is to create a safe travel corridor/bubble for the holiday charter flights, a safe journey for the tourists from their country of origin to the destination Lapland and back home again.  Lapland has been a very popular winter holiday destination for decades bringing thousands of international tourists mainly from Europe and Asia.

During many years of collaboration, excellent business relations based on a mutual trust have been established between the international tourism value chain stakeholders.

Based on this trust and on the shared challenges brought by COVID19, all the stakeholders - tour operators, charter flight companies, airports, ground handling agents, transport companies, accommodation services, restaurants, activity services, skiing resorts, shops - came together in order to create a safe travel corridor to Lapland.

This work was headed by regional Visit organisations in close collaboration with the Regional Hospital District/Infection Unit. The model includes 4-step risk assessment with support for solutions. Each stakeholder makes risk assessment on their own services.

These risk assessments are then combined together on destination level and tour operator level.

 

This good practice belongs to the Catalogue NECSTouR Members’ outstanding initiatives leading to the “5S of the Sustainable Tourism of Tomorrow”

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