Scotland typically receives 16,000 Russian resident trips per year, with a total spend of £10m[1]. This can fluctuate between 12,000 to 20,000 visits per year and £10 million and £20 million per annum.
As we try to be reactive regarding the covid-related trends, we don't have a specific plan for next summer yet. We currently focus our efforts on the domestic marlet and bordering countries.
Our plan is to get more visitors where places are not full and reduce the number of visitors at place with a risk for over tourism. Most of our efforts goes towards development and marketing of other parts of the year than the summer season.
Summer season is our pick season, so we focus our work more on the rest of the year, trying to extend the touristic activity through all of it, our main goal is reducing seasonality and demand diversity. Anyway, due to the pandemic, specific marketing actions have been carried out, specially, online.
While there was no specific plan for the summer of 2021, actions taken during this season were within the framework of our 2020-2022 Plan of Action. An essential part of the plan is funding the transformation of the sector within the outline of Next Generation and sustainable destinations.
We had an specific scheme called “Galicia: safe destination” focused in the following priorities:
- Adaptation of the tourist sector to the new scenario
- Regain confidence of the visitor in Galicia as a safe destination
The Danish West Coast Partnership is testing the West Coast App during the summer 2021. The app has been created to ensure good quality information to the tourists as well as a way of gathering more data on preferences and movement of the tourists.
The two high-intensity summer months (July and August) have behaved unevenly across the territory. The coast has withstood the high season with subsistence occupations, the interior has once again had excellent results and the city of Barcelona has suffered the most considerably.