Sustainable Holiday Travel: Awareness and Demand in Germany

This is a summary of the research report on "Sustainable Holiday Travel: Awareness and Demand in Germany" based upon data from German Reiseanalyse in 2019. The authors are Dirk Schmücker, Ulf Sonntagand & Wolfgang Günther from the Institute for Tourism Research in Nothern Europe (NIT), an academic member of NECSTouR.

Making holiday travel more sustainable has long been the subject of applied tourism research and political debate. At the same time, extensive efforts have been made in practice to encourage tourism providers to adopt more sustainable supply behaviours and to have these efforts certified. This study adds data about demand to the academic, political, and provider-oriented perspectives. It examines the focus on sustainability and the consumer behaviours of holiday-makers themselves. To this end, sustainability-oriented behavioural characteristics and attitudes with regard to holiday trips broken down into trips of five days or longer and short breaks of two to four days are documented on the basis of current surveys representative of the German population.

Read the extract in English here.

The complete report in German is available here and from the website of the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (www.bmu.de)