About
Tourism of Tomorrow Lab is the department of NECSTouR which delivers services based on data to Premium members, our goal is to solve specific and real problems hand in hand with DMOs´ Technicians and to share learnings between the members of the net.
The current core of the department is a team of three experts: Senior Data Scientist, Digital Tourism Consultant Expert and Senior Tourism Data Expert with the full support of NECSTouR team.
The department is hosted in Andalucía Lab, Marbella, and managed by this Region with the support of Lapland. ToT Lab is open to private collaboration like Amadeus, a company that has played a substantial role since the idea's origin.
TotLab differentiating factors:
- Fast and direct impact solving real problems: provides ad hoc consultancy services directly to technicians at the DMO level who are in charge of implementing the results.
- Maximizing existing resources: consultancy services help to define and scope the projects and find solutions based on available data.
- Boost network efforts and synergies: promote collaborations between destinations with common issues.
- Match public and private interests: invites actively private providers (data providers) from the private sector to participate in solving specific problems.
- Strong focus on improving travel sustainability.
- Non-profit but financially sustainable initiative.
Through their membership fee , NECSTouR members can get on a regular basis key market trends and experiences underlying the benefits of data in the decision-making process of DMOs, especially when related to sustainability.
Through their membership fee, the NECSTouR members can find in the ToT Lab a directory of data sources and providers, supporting DMOs to access the right resources they need to create or maintain their own data sources.
The ToT Lab platform will promote internal events to the NECSTour community. These events aim to create an ecosystem with the community and liaise with possible private partners.
Subscribers have the opportunity to share and connect with the core team of the department and with like-minded people to seek solutions to their problems through a collaborative approach. ToT Lab acts as a community manager and aims to provide customers with immediate answers to their questions and feel connected with peers and informed people.
Through this feature, the subscriber learns the key take-aways from other participants when dealing with a specific set of data and makes the best use of shared resources.
ToT Lab develops workshops targeted to technicians and DMO managers, provided by ToT Lab technicians, technological partners and external collaborators.
This service is directed to meet specific data-related demand from the premium services subscribers. The ToT Lab team collaborates with the user to solve the stated issue and, over the long-term, also supports the client with transforming towards a culture of data-based decision making.
The consulting services are carried out at two levels: one the level of data and on the business level.
Learnings and experiences are shared between the Premium partners.
Join us
WHY TO JOIN US?
- DMOs are aware of the importance of using data for making better decisions, but thriving in this field is more related to knowledge and collaboration than data. By joining us, you will have access to both.
WHO CAN JOIN?
- European Destination Management Organizations with public participation at any National, Regional or Local level.
HOW TO JOIN?
- Contact the Secretariat, express your interest and receive personalized support.
- The cost to become a Premium Partner is 20.000 euros per year
Tourism of Tomorrow Lab Premium Partners are:
Andalucia
Basque Country
Catalonia
Lapland
Navarra
Occitanie
Valencia Region
Headquarters and Contacts
The Tourism of Tomorrow Lab Director leads a small and talented technical team of experienced data scientists who deliver customized activities to support the Premium Partners and the freemium activities for all the Members of NECSTouR.
The Tourism of Tomorrow Lab headquarters are in the premises of the Andalucía Lab in Marbella, Andalusia Region, where the team is based.
Andalucía Lab
Ctra Nacional 340, Km. 189, 6
29604 Marbella, Málaga
Phone: +34 671 536 518
info@andalab.org | www.andalucialab.org
However, its activity will be international and mostly channeled by and with NECSTouR Members.
NECSTouR is the legal entity of the Tourism of Tomorrow Lab and the NECSTouR Secretariat team in Brussels contributes to its development.
NECSTouR Permanent Secretariat
Rond Point Schuman 14 – 1040, Brussels, Belgium – EU
Phone : +32 (0) 2 721 7293
info@necstour.eu | www.necstour.eu
News and Best Practices
NECSTouR Calls for Transforming Sustainable Destination through Data Sharing and Cooperation at BTO 2021
On 24 November, NECSTouR President, Manuel Alejandro Cardenete, addressed the subject of digitalization of destinations for frictionless and sustainable tourism at Be Travel Onlife (BTO) 2021 Conference, organized by the Tuscany Region. This was also the opportunity to meet Tuscan Tourism Authorities and enhance cooperation with our funding Region within the new NECSTouR Board of Directors.
NECSTouR outlines the pathway from commitment to action at the 20th European Tourism Forum
Today, the NECSTouR President, Mr. Manuel Alejandro Cardenete, was pleased to participate to the 20th edition of the European Tourism Forum, co-organised by the Slovenian Presidency and the European Commission fully online and web streamed.
"Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships" at our AGM in Tirol
NECSTouR celebrated its Annual General Meeting 2021 and Thematic Conference “Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships”, hosted by the Tirol Region from 21st to 24th of September 2021 in Alpbach.
Meeting the Challenges of a More Sustainable, Resilient and Competitive Tourism Future at the NECSTouR AGM 2021
NECSTouR celebrated its Annual General Meeting 2021, hosted by the Tirol Region from 21 to 24 September in Alpbach.
39 official tourism organisations from across Europe met to agree the way ahead for a more responsible approach to tourism.
During the annual meeting – the first to be held in a hybrid format since the pandemic – members elected a new Executive Committee to strategically guide the work of the network over the next three years.
"Smart Destination" Online International Conference
The Métropole Nice Côte d'Azur organised the international online conference of the Smart Destination project.
Committee of Regions: Regions and cities use the COVID-19 crisis to spark a debate on resilience and sustainability in the tourism sector
On 8 December, an opinion drafted by Manuel Alejandro Cardenete Flores (ES/Renew Europe), Deputy Minister for Tourism, Regeneration, Justice and Local Administration of the Regional Government of Andalusia and the Vice-President of NECSTouR, was presented during the plenary session of the Committee of Regions.
NECSTouR at the Tourism Innovation Summit 2020: Summary Report
NECSTouR was strategic partner at the TIS - Tourism Innovation Summit, 2020 (25-27 November 2020, Seville).
Tourism Innovation Summit 2020
TIS - Tourism Innovation Summit is a Conference and Showroom about technology for the tourism and travel industry. 2020 edition took place on 25th to 27th of November 2020 in Seville - Spain.
NECSTouR ToT Lab rewarded by the European Commission
The NECSTouR project Tourism of Tomorrow Lab has just been rewarded by the European Commission. It will shortly benefit from expertise business and legal advisory support the commercial running of the project in the market.
Insights from the NECSTouR and Amadeus Workshop "Smart use of big data for sustainable management and promotion of destinations"
NECSTouR destination Managers specialised in data management, publicity and marketing and Amadeus gathered in Marbella to discuss on how to smartly use data for online promotion and sustainable management for the promotion of their destination and to find out more about the relevance and sources of data and concrete case studies from other European Destinations.
Meeting of the Digital Tourism Network
Meeting of the Digital Tourism Network organised by the European Commission on 18 March 2019 in Brussels.
Boosting industrial transformation through Interregional cooperation and S3: Digitalisation, clusters and smart specialisation
This workshop will discuss how to boost industrial transformation by linking digitalisation, clusters and smart specialisation. The session will explore practical cases that support digital transformation by connecting ecosystems and clusters, including in so-called lagging regions. The cases will cover digital innovation hubs, European Cluster Partnerships, ERDF investments and interregional partnerships under the Smart Specialisation Platform for Industrial Modernisation.