The SPIRIT YOUTH workshop “Marketing and commercialisation of Spiritual Tourism for young consumers” was organised by the partners of the consortium of the project Spirit Youth, lead by NECSTouR – Network of European Regions for a Competitive and Sustainable Tourism – with the support of the Catalonia Tourism Board.

This workshop aimed at debating the marketing and commercialisation of the Spirit Youth products – spiritual activities for young tourists - being tested in view of its market competitiveness after the project funding period.

This workshop targeted the European Tourism industry, dmos, public bodies and broader stakeholders, starting by the Catalan one as well as the NECSTouR Regions, academics and associations. Catalonia is one of the three territories where Spirit Youth is being tested, together with Prato (Tuscany) and South Limburg, and holds the NECSTouR Presidency.

Mobilising the key actors of this territory with the support of their regional authorities competent on tourism is a strategic move in terms of replication, visibility and sustainability of the Spirit Youth product.