Tourism of Tomorrow Lab is the department of NECSTouR which delivers services based on data to Premium members, our goal is to solve specific and real problems hand in hand with DMOs´ Technicians and to share learnings between the members of the net.


The current core of the department is a team of three experts: Senior Data Scientist, Digital Tourism Consultant Expert and Senior Tourism Data Expert with the full support of NECSTouR team.


The department is hosted in Andalucía Lab, Marbella, and managed by this Region with the support of Lapland. ToT Lab is open to private collaboration like Amadeus, a company that  has played a substantial role since the idea's origin. 

TotLab differentiating factors:

  • Fast and direct impact solving real problems: provides ad hoc consultancy services directly to technicians at the DMO level who are in charge of implementing the results.
  • Maximizing existing resources: consultancy services help to define and scope the projects and find solutions based on available data.
  • Boost network efforts and synergies: promote collaborations between destinations with common issues.
  • Match public and private interests: invites actively private providers (data providers) from the private sector to participate in solving specific problems.
  • Strong focus on improving travel sustainability.
  • Non-profit but financially sustainable initiative.
TotLab differentiating factors:
ToT Lab Basic

Through their membership fee , NECSTouR members can get on a regular basis key market trends and experiences underlying the benefits of data in the decision-making process of DMOs, especially when related to sustainability.

Through their membership fee, the NECSTouR members can find in the ToT Lab a directory of data sources and providers, supporting DMOs to access the right resources they need to create or maintain their own data sources.

The ToT Lab platform will promote internal events to the NECSTour community. These events aim to create an ecosystem with the community and liaise with possible private partners. 

ToT Lab Premium

Subscribers have the opportunity to share and connect with the core team of the department and with like-minded people to seek solutions to their problems through a collaborative approach. ToT Lab acts as a community manager and aims to provide customers with immediate answers to their questions and feel connected with peers and informed people. 


Through this feature, the subscriber learns the key take-aways from other participants when dealing with a specific set of data and makes the best use of shared resources. 

ToT Lab develops workshops targeted to technicians and DMO managers,  provided by ToT Lab technicians, technological partners and external collaborators.

This service is directed to meet specific data-related demand from the premium services subscribers. The ToT Lab team  collaborates with the user to solve the stated issue and, over the long-term, also supports the client with transforming towards a culture of data-based decision making. 


The consulting services are carried out at two levels: one the level of data and on the business level.


Learnings and experiences are shared between the Premium partners. 



Join us



  • DMOs are aware of the importance of using data for making better decisions, but thriving in this field is more related to knowledge and collaboration than data. By joining us, you will have access to both. 



  • European Destination Management Organizations with public participation at any National, Regional or Local level.



  • Contact the Secretariat, express your interest and receive personalized support.
  • The cost to become a Premium Partner is 20.000 euros per year

Tourism of Tomorrow Lab Premium Partners are:

Headquarters and Contacts

Headquarters and Contacts

The Tourism of Tomorrow Lab Director leads a small and talented technical team of experienced data scientists who deliver customized activities to support the Premium Partners and the freemium activities for all the Members of NECSTouR.


The Tourism of Tomorrow Lab headquarters are in the premises of the Andalucía Lab in Marbella, Andalusia Region, where the team is based.

Andalucía Lab
Ctra Nacional 340, Km. 189, 6

29604 Marbella, Málaga
Phone: +34 671 536 518
info@andalab.org | www.andalucialab.org


However, its activity will be international and mostly channeled by and with NECSTouR Members.

NECSTouR is the legal entity of the Tourism of Tomorrow Lab and the NECSTouR Secretariat team in Brussels contributes to its development.

NECSTouR Permanent Secretariat
Rond Point Schuman 14 – 1040, Brussels, Belgium – EU

Phone : +32 (0) 2 721 7293
info@necstour.eu | www.necstour.eu

Taxonomy Latest Updates

News and Best Practices

Tourism of Tomorrow lab one year anniversary webinar

In December we celebrated our Tourism of Tomorrow lab's first anniversary through a webinarDuring our webinar "Coaching destinations to make data-driven decisions", we looked back on the great work our data consultancy team has delivered for our premium DMOs. Various cases have been providing insights which allowed other destinations to be inspired and benchmarked.


Tourism of Tomorrow Lab Webinar

NECSTouR is proud to announce that the Tourism of Tomorrow Lab has reached its one-year anniversary. During the past year, our tourism data consultancy team has been delivering personalised  services to DMOs to solve destinations’ real problems and to provide them with specific actions.

NECSTouR permanent secretariat kindly welcomes our new project officer

Hello, Hallo, Salut, Hola, Ciao!


I am Justine Bauters, the new European Tourism Project Officer at NECSTouR. I will be supporting the team in a variety of tasks related to European Tourism projects.

My main tasks will consist of

Tourism of Tomorrow Lab: Executive summary of the report ‘How to Attract Technological Talent to the Tourism Sector’

March 2022 - Report Elaborated by Tourism of Tomorrow Lab for Valencia Region

For the PDF version please email communication@necstour.eu


Objectives of the Report

Tourism of Tomorrow Lab is a specialised department of NECSTouR.

This document is a brief summary of a broader work, developed for the Valencia Region, which aims to improve efforts to attract, retain, and train technological talent for the tourism sector.

This study replies to three specific questions:

NECSTouR Activity Report 2021

In 2021, through working together with our members and partners, NECSTouR accomplished our strategic objectives and a variety of important achievements. Our Activity Report 2021 outlines this work and provides an overview of what that went into making 2021 another successful year for us.


Download the Activity Report 2021


The European Commission published the first pledges to the Tourism Transition Pathway

The Commission published a first summary of stakeholders committments to the Tourism Transition Pathway (TTP) to highlight interesting messages and great examples, including the one from NECSTouR and those Members Regions that already shared their committment to the TPP.


NECSTouR speaks at Gaia-X Tourism Data Space Event

On Thursday 9 June 2022 Cristina Nuñez, NECSTouR Director, and Ana Moniche BermejoSenior Analyst, Turismo Andaluz and NECSTouR Tourism of Tomorrow Lab, were pleased to give a keynote address at the Tourism Data Spaces online event "How Can Dataspaces Contribute to the Tourism Development in Europe Through Citizen-Centred Offerings" by Gaia-X, the frontr

Tourism Innovation Summit 2022

From 2-4 November 2022 the Tourism Innovation Summit will take place  in Seville, Spain. As partner of the event, NECSTouR is organising both a workshop together with the European Travel Commission and a workshop under the Regional Councillors Agenda.


NECSTouR Thematic Conference "Building tourism destinations’ resilience to respond to crisis: How do you recover competitiveness by regenerating your business model?"

In the framework of our Annual General Meeting 2022, NECSTouR organised a Thematic Conference on “Building tourism destinations’ resilience to respond to crisis: How do you recover competitiveness by regenerating your business model?”, hosted by the Ringkøbing-Skjern Municipality on 1st of June 2022 in Ringkøbing.

Gaia-X Tourism Data Space Event “How can dataspaces contribute to the tourism development in Europe through citizen-centred offerings?”

NECSTouR is pleased to announce our participation in the Tourism Data Spaces online event by Gaia-X, the frontrunner of the European and global democratic approach to digitalisation and data spaces, taking place on 9 June 2022 from 09:30 – 16:00 CET.

NECSTouR and its member Regions’ co-implementation of the Tourism Transition Pathway

Following the publication by the European Commission in February of the Tourism Transition Pathway (TTP), and their recent invitation for us to express our concrete commitment by answering their call for commitments survey, on 11th May we organised a successful webinar "How NECSTouR and our Regions can Implement the Tourism Transition Pathway Through Interregional Cooperation".