The Annual General Meeting is NECSTouR’s flagship annual event that brings together our community to connect, collaborate and inspire. Each year, a different NECSTouR region hosts our members at its regional headquarters. This year, we are honoured to gather at Palazzo Lombardia, a striking modernist building reflecting the region’s mountains, rivers, and valleys, with breathtaking views from the 39th floor and a strong commitment to sustainability in Milan, Italy, where the Lombardy Region will welcome us.

This year’s Thematic Conference, under the name “Rethinking Tourism Communication: Storytelling and Honest Marketing”, will help kick off NECSTouR’s newest Governance Hub.

Why you should join:

• Gain insights from NECSTouR’s Climate Hub, Governance Hub, and Tourism of Tomorrow Lab through hands-on living labs.
• Network with EU tourism professionals, fellow NECSTouR members, and local stakeholders.
• Explore how storytelling shapes destination attractiveness at our Thematic Conference.
• Experience authentic Italian gastronomy and cultural heritage in Milan and beyond.

If you are not a NECSTouR member but are interested in the event, make sure to contact us at info@necstour.eu!