Tourism of Tomorrow Lab
The Tourism of Tomorrow Lab is NECSTouR’s department responsible for delivering the NECSTouR 2030 Pathway data objective.
Explora
Explora
The Tourism of Tomorrow Lab is the NECSTouR department coaching a growing number of destination managers and policy-makers to base tourism decision-making on systematic tourism sound measurement through the sustainability pathway.
It is championed by the Andalusia Tourism Board, and its activities are implemented by a specialised team of tourism data analysts working daily with our Premium Member Destinations. ToT Lab operates following a freemium model, thanks to which all the members of the NECSTouR community have access to the key learnings and good practices developed by the Premium Members through interactive webinars.
Benefits of the Tourism of Tomorrow Lab Premium Membership
- Applicable solutions in reply to DMOs daily challenges when it comes to measure tourism impacts for decision making: The ToT Lab team helps you to identify available data sources and accompanies your DMO staff through the process of integrating those into your dashboard, analysing the impacts, assessing the decisions to implement.
- Benefit from the experience of working in partnership with your peers across Europe and connecting you directly with them in a way you benefit from the collaborative knowledge that is being generated.
- Match public & private interests by inviting data providers from the private sector to participate in solving specific destination measurement-related challenges such as making sense of large data sets, understanding the power of A.I to improve resource management and policy-making, empowering public sector staff to act confidently and knowledgeably in this fast-developing area.
- Gain knowledge on improving tourism sustainability and supporting destination management thanks to a data-driven approach.
- Empower your DMO staff through a range of online workshops & webinars targeted at different organisational levels, such as managerial, technical, policy making.
