BTO is the premier Italian event of international standing, fostering networking between professionals and companies in the digital tourism industry.

The event is structured in four thematic routes in which novelties will be discussed:

• Hospitality
• Destination
• Food & Wine
• Digital Strategy & Innovation

The goal of BTO is to reach the amount of detail that is useful for all operators of the complex chain, from the hotel manager to the destination manager, to the restaurant owner.

BTO combines expositions, seminars, debates, technical training and networking with a focus on digital innovation in tourism. Under the theme of ‘Offbeat Tribes’ BTO Florence is seeking to highlight innovative uses of AI and data across the tourism sector and is relevant to a wide variety of tourism stakeholders including.

NECSTouR will be contributing to one of the panel discussions at BTO Florence.