Project Summary

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The project aims at internationally position Europe as an integral destination of quality and excellence for cultural tourism, by promoting its most charming rural villages and making the most of CCIs technologies to provide an unforgettable experience to visitors

The project started in May 2019 and will:

  • Build strategic consensus between public & private stakeholders for the making up of a transnational route of 10 European Charming Villages across 6 EU countries with a solid and competitive offer for visitors;
  • Foster the creation of at least 70 innovative products & activities in these villages coming from transnational value chains made of tourist agents & integrating cutting-edge CCIs technologies to reinforce their attractiveness;
  • Develop a sound promotional, branding, and cross-selling strategy to enhance the international visibility and reputation of Europe as an integral cultural destination, targeting the right segments & key outbound markets


Role of NECSTouR

NECSTouR is bringing its expertise and experience of other cases from other European Regions. It also lead the designing the CHARM Communication, Promotional and Commercialisation Plan.

Besides NECSTouR, two other NECSTouR members are in the Partnership Consortium: Catalan Tourism Board (lead Partners) and Institute for Tourism Research in Northern Europe

Taxonomy Latest Updates

COSME 2020 Call for Proposals: Innovation and digitalisation for tourism SMEs

Apply now! As expected, the next COSME tourism call is focusing on "boosting the uptake of digitalisation, innovation and new technologies in tourism through transnational cooperation and capacity building". COSME is the European programme for small and medium-sized enterprises.

The CHARM Project organised its Bridge Event on Technologies in Rural Areas during the Forum Turistic

At the occasion of the Forum TurisTIC, two of NECSTouR projects took the stage. Mainly, it was the CHARM project with its bridge event to talk about “Technologies applied in rural areas: adding value to the tourist product”. But the Interreg MED STC project also took the opportunity to organise an online transferring workshop with Spanish stakeholders.

CHARM Newsletter #3 - Guide for Promotional Practices of Destinations

The third newsletter of the CHARM project was released in October 2020 to announce the release of their Guide for Promotional Practices of Destinations.

CHARM Guide to Promote and Commercialise Tourism Destinations Released

This guide was produced by the Digital Tourism Think Tank (#DTTT) on behalf of the CHARM project (co-funded by the COSME Programme of the European Union) in order to provide inspiration and guidelines on "what and how to apply new methods in order to promote and commercialise the destinations" to the ten CHARM Villages.

Report: NECSTouR held a CHARM Workshop in Burg-Reuland (Belgium)

On Friday the 4th of September, NECSTouR Permanent Secretariat organised a workshop with tourism stakeholders of the village of Burg-Reuland in Eastern Belgium. As the partner following the Belgian pilot village of the CHARM project, NECSTouR was responsible to put together this working session. I was co-organised by the Tourist Info Burö of Burg-Reuland/Ouren, with the support of our member the German-speaking community of Belgium.

CHARM Newsletter #2 - 10 European Pilot Villages selected for the transnational CHARM route

The second newsletter of the CHARM project was released in March 2020 to announce the selection of 10 European villages in 6 countries (Finland, Germany, Italy, Portugal, Spain, Belgium) for the transnational CHARM route.

Each pilot village will benefit from:

CHARM Newsletter #1 - Creation of a transnational route with 10 European charming villages

The first newsletter of the CHARM project was released in September 2019 to present the project and report on the Kick Off Meeting in Catalonia.

NECSTouR shares good practices from its members and the CHARM project on Rural Tourism in Galicia

NECSTouR was invited by the Galicia Region, a NECSTouR member, to take part of their conference about the future of the rural world, including agritourism, taking place in Santiago de Compostela, from the 5th to the 8th of November. Sandra de Puig, head of policy and knowledge at NECSTouR permanent secretariat, presented the CHARM project and the initiatives on rural tourism from different NECSTouR members.