Project Summary

CHARM logo


The project aims at internationally position Europe as an integral destination of quality and excellence for cultural tourism, by promoting its most charming rural villages and making the most of CCIs technologies to provide an unforgettable experience to visitors

The project started in May 2019 and will:

  • Build strategic consensus between public & private stakeholders for the making up of a transnational route of 10 European Charming Villages across 6 EU countries with a solid and competitive offer for visitors;
  • Foster the creation of at least 70 innovative products & activities in these villages coming from transnational value chains made of tourist agents & integrating cutting-edge CCIs technologies to reinforce their attractiveness;
  • Develop a sound promotional, branding, and cross-selling strategy to enhance the international visibility and reputation of Europe as an integral cultural destination, targeting the right segments & key outbound markets


Role of NECSTouR

NECSTouR is bringing its expertise and experience of other cases from other European Regions. It also lead the designing the CHARM Communication, Promotional and Commercialisation Plan.

Besides NECSTouR, two other NECSTouR members are in the Partnership Consortium: Catalan Tourism Board (lead Partners) and Institute for Tourism Research in Northern Europe

Taxonomy Latest Updates

News and Best Practices

CHARM Newsletter #2 - 10 European Pilot Villages selected for the transnational CHARM route

The second newsletter of the CHARM project was released in March 2020 to announce the selection of 10 European villages in 6 countries (Finland, Germany, Italy, Portugal, Spain, Belgium) for the transnational CHARM route.

Each pilot village will benefit from:

CHARM Newsletter #1 - Creation of a transnational route with 10 European charming villages

The first newsletter of the CHARM project was released in September 2019 to present the project and report on the Kick Off Meeting in Catalonia.

CHARM Kick-off Meeting

The Kick-off meeting of CHARM Project took place on the 29th and 30th of April in Barcelona (Spain).

Baltic Sea World Heritage Summit

The Summit has been a conference and a forum for coastal World Heritage Sites around the Baltic Sea, to strengthen cooperation and exchange of best practices. The summit has been attended by leading politicians and key individuals from the region.

NECSTouR shares good practices from its members and the CHARM project on Rural Tourism in Galicia

NECSTouR was invited by the Galicia Region, a NECSTouR member, to take part of their conference about the future of the rural world, including agritourism, taking place in Santiago de Compostela, from the 5th to the 8th of November. Sandra de Puig, head of policy and knowledge at NECSTouR permanent secretariat, presented the CHARM project and the initiatives on rural tourism from different NECSTouR members.