The D3HUB project will design, test, and pave the way to create a self-sustainable European Competence Centre. Such Centre aims to solve EU destinations’ challenges to accurately measure tourism impacts for systematic decision-making based on sound data, leading to more sustainable tourism management and marketing.

By the end of the project in November 2027, around 240 Destination Management and Marketing Organisations (DMOs) and tourism Small and Medium-sized Enterprises (SMEs) from all over Europe will benefit from the Centre’s service portfolio, measurement methodologies, tools and technology that the D3HUB project will test and consolidate. The project will foster collaboration and knowledge-sharing between tourism stakeholders and destinations and build the necessary strategic alliances to enable the Centre to run self-sustainably.

Throughout the course of the project, NECSTouR will lead the creation, implementation, sustainability and continuity of the Competence Centre. NECSTouR will also be in charge of the testing phase of the support scheme and the cross-border activities and cooperation.