Be Travel Onlife

Be Travel Onlife (BTO) is Italy’s leading event focused on digital tourism, innovation, and professional training. Held annually, it offers a program of talks, workshops, and presentations that explore digital tools and strategies relevant to the tourism sector. The event features contributions from industry professionals, researchers, and technology experts, and provides opportunities for participants to learn about current trends, share experiences, and engage in collaborative projects. BTO also serves as a key networking platform for Italian and international operators and companies working in digital tourism.

Location
Florence
Date
11/11/2025 - 12/11/2025
Be Travel Onlife

BTO 2025 will explore the theme of Cross-Travel, a concept that reflects the evolving nature of contemporary tourism. The event will examine how travel is increasingly shaped by the blending of experiences, destinations, media, technologies, and cultures. Participants will engage in sessions that address how digital tools and artificial intelligence are influencing every stage of the travel experience, from planning and booking to sharing and reflecting. Topics will include cross-device and cross-platform strategies, cross-cultural engagement, and the integration of food, media, and local identity into travel experiences. NECSTouR is planning to attend.