NECSTouR Data Summit 24-25 March 2026

Learn from regions and experts about how they are implementing data into their tourism strategies to deliver positive value for their destinations. Join us and see how our Data Pathway can help you!

Location
Málaga, Spain (hybrid available)
ToT Lab Data Summit 24-25 March

The ToT Lab Data Summit brings NECSTouR regions and leading tourism data experts together in Málaga for two days dedicated to sustainable tourism measurement and digital innovation. The event forms part of NECSTouR’s Data Pathway, supporting regions in strengthening their data ecosystems and advancing evidence‑based destination management.

The programme opens with high‑level discussions on sustainability indicators and international developments in tourism statistics. These opening sessions are accessible online to all NECSTouR members, offering broad insight into current trends and shared challenges.

Day two focuses on practical innovation, showcasing how regions are applying data‑driven methods and AI to enhance destination management. Premium Members gain exclusive access to these applied sessions and deeper exchanges.

For more information on the full programme or on becoming a ToT Lab Premium Member, please contact us at communication@necstour.eu