The new strategy aims to build on the 2022 Transition Pathway for Tourism and seeks to make tourism more eco-friendly, digitally advanced, and resilient to future challenges. This new initiative will address key issues such as unbalanced tourism and climate change, and aims to promote smoother cross-border travel, improved digital services, and greener tourism options. The consultation covers 10 topics of equal importance from sustainability, smart tourism, mobility, productivity, competitiveness, accessibility and inclusiveness, and digitalization. It is a vital discussion about the future of tourism.

Based on the outcomes of the consultation, the EC will be proposing concrete flagships and actions in the new strategy with a view to adopting this strategy in the first semester of 2026.

As stated by Apostolos Tzitzikostas, Commissioner for Sustainable Transport and Tourism:

“Europe needs a tourism model that creates value for all, local communities, businesses, and travellers. Our upcoming EU Strategy for Sustainable Tourism will be a key step in that direction. I invite all our partners, public and private, to contribute their insights so that together, we can build a resilient, sustainable, and thriving future for European tourism.”

NECSTouR has been playing an active role in ensuring that the perspectives of our member regions are represented in this consultation. From publishing our position paper to providing guidelines developed in collaboration with our members, we are ensuring that local perspectives will help to shape the new European Sustainable Tourism Strategy.

There are two consultations available to be completed, one aimed at the general public and the other for tourism professionals.

• If you’re a tourism professional who wants to participate, please complete the longer version before the deadline of 15 August 2025.
• Here, you can find the shorter version, aimed at the general public, including tourists, is open until 12 September 2025.