At the Urban Mobility Days 2025 in Vilnius, NECSTouR joined leading European mobility experts and policymakers to explore one of the most pressing challenges for sustainable destinations: integrating visitors’ mobility needs into Sustainable Urban Mobility Plans (SUMPs).
🌍 Door-to-door sustainable mobility solutions are fundamental to destinations’ decarbonisation and climate adaptation goals. Enabling seamless, low-carbon travel from arrival to departure strengthens the path toward net-zero tourism.
🏙️ Integrating visitor mobility enhances cities’ attractiveness, alleviates seasonal pressures, preserves residents’ quality of life, and improves the experience of temporary residents and tourists alike — creating Better Places to Live, Visit and Work.
📊 Connecting and analysing real-time mobility and tourism data is critical to forecasting, monitoring, and influencing travel patterns. This data-driven approach empowers authorities and destinations to respond effectively to evolving mobility needs.
🤝 Smart collaborative governance is essential to overcome institutional silos. Embedding mobility into destination strategies — and tourism into mobility planning — ensures effective regulation, strategic partnerships, joint projects, and optimised use of resources. The result: better outcomes for public and private actors, and a smoother journey for every passenger.
🚆 Joint projects such as accessible travel apps, single e-ticketing systems, integrated mobility-tourism packages, and coordinated campaigns demonstrate how collaboration drives impact. Successful examples, like the Paris Olympic Games 2024, show that ambitious, shared solutions are both achievable and transformative.
Building on these insights, NECSTouR calls for the European Sustainable Transport Plan to explicitly include Tourism Mobility as a strategic priority. Furthermore, we advocate for the creation of a Tourism Mobility Flagship within the forthcoming EU Tourism Strategy, ensuring that tourism and transport policies move forward together toward a more sustainable, connected, and inclusive Europe.
Through its network of regional authorities, NECSTouR remains committed to advancing collaborative approaches that make European destinations leaders in sustainable mobility and climate action.
