The Declaration
The Barcelona Declaration "Better Places to Live, Better Places to Visit" seeks to demonstrate what tourism and cultural heritage sectors can achieve by working more closely together, for the benefit of European citizens and cultural heritage as well as businesses, visitors and destinations. Moreover, it assumes the collective commitment of both sectors towards the Sustainable Development Goals (SDGs)

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Sign the Declaration
We invite all those who care for Tourism of tomorrow to sign, support and widely share the Declaration.
Regenerative Tourism
In 2018, the Barcelona Declaration “Better Places to Live Better Places to Visit” was created from the willingness of NECSTouR members to respond to the residents’ concerns about the uses of territorial assets for tourism activity. Since then, local community wellbeing as well as the climate emergency and business innovation are driving the transformation of NECSTouR members' tourism strategies. This is also reflected in their governance models and marketing focus, moving from a sustainable tourism approach to a regenerative, value-driven model.

Regenerative Tourism Conference
Considering the important moment of reflection and transformation of tourism models to regenerative tourism ones, Catalonia and NECSTouR organised the Conference “Regenerative Tourism contributing to the wellbeing of the community”. The event was a day of reflection aiming to inspire, share and learn how tourism destinations and businesses are working towards a “value driven” tourism model wishing to contribute to the wellbeing of the community (society, environment and business), the so called “Regenerative Tourism”. This offered a source of inspiration and showcased how territories could deliver on the targets of the Tourism Transition Pathway.
Find the full recordings here.
Regenerative Tourism Conference Documents

Conference Report
This paper reports on the Regenerative Tourism Conference, organised in Barcelona in September 2022, by the Catalan Tourism Board and NECSTouR. The outcomes of the event are presented through personas that represent all players in destinations as part of a living system. The personas described are DMOs, Businesses, Associations, the Local Community, the Visitor and the Place. All of them were directly or indirectly portrayed during the conference. In this paper, each of them has been explained by reflecting on their characteristics and challenges and are accompanied by real-life cases.

Carbon Footprint
This Document presents the CO2 emission and offsetting data from the Regenerative Tourism Conference organised by the Directorate General for Tourism, the Catalan Tourism Board and NECSTouR in collaboration with the ENI CBC MED RESTART MED! project. This has been the first event we have organised where we have calculated our Co2 emissions and offset them through the Voluntary Greenhouse Gas Emissions Compensation Program of the Catalan Office for Climate Change (OCCC).

Visual Recordings
The Visual Recordings have captured live on spot the essence of the discussion and Calls for Action.
The Background
The Barcelona Declaration acknowledges previous existing declarations and documents related to tourism and cultural heritage from bodies such as Council of Europe, European Commission, Europa Nostra, European Cultural Tourism Network (ECTN), International Council on Monuments and Sites (ICOMOS), United Nations Educational, Scientific and Cultural Organization (UNESCO) and United Nations World Tourism Organisation (UNWTO), among others.
MOMENTUM
2018 European Year of Cultural Heritage (EYCH). Acknowledging the unique momentum of the 2018 European Year of Cultural Heritage, NECSTouR - the European Network of Regions for Competitive and Sustainable Tourism - took the initiative to establish a Pan European Dialogue to foster greater synergy between tourism and cultural stakeholders.

Key Events:
- 19th April 2018: High level event in Barcelona organized by NECSTouR and the Region Catalonia “Better Places to Be, Better Places to Visit” aiming at setting up the Pan European dialogue on cultural heritage and tourism and present the first draft of the Barcelona Declaration to be upgraded along the year.
- 11th October 2018: Thematic Conference in Brussels organized by NECSTouR and the Region of Galicia, hosted by Fundación Galicia Europa “Local-led initiatives on Tourism and Cultural Heritage: a Legacy for Europe” aiming at showcasing existing regional initiatives, gathering the EU institutions reflections on tourism and cultural heritage after the 2018 EYCH and releasing the final version of the Barcelona Declaration.

News and Best Practices
Fostering dialogue between destinations to address unbalance tourism
15 Europeans destinations have been analysed in order to provide sound evidence to the study on “Unbalanced tourism growth at destination level – root causes, impacts, existing solutions and good practices” the Tourism Unit of DG Grow and the Executive European Innovation Council and SMEs (EISMEA) have commissioned to Eberswalde University for Sustainable Development.
Workshop Urban Overtourism
DG Grow and EISMEA are developing a study on “Study on unbalanced tourism growth at destination level – root causes, impacts, existing solutions and good practices”, highly connected to the Barcelona Declaration “Better Places to Live, Better Places to Visit”.
NECSTouR re-elected to the board of Affiliate Members of UNWTO
After a successful mandate 2019-2021, NECSTouR is pleased to announce its re-election as Board Member of the UNWTO Affiliate Members for the period 2021- 2025.
NECSTouR Calls for Transforming Sustainable Destination through Data Sharing and Cooperation at BTO 2021
On 24 November, NECSTouR President, Manuel Alejandro Cardenete, addressed the subject of digitalization of destinations for frictionless and sustainable tourism at Be Travel Onlife (BTO) 2021 Conference, organized by the Tuscany Region. This was also the opportunity to meet Tuscan Tourism Authorities and enhance cooperation with our funding Region within the new NECSTouR Board of Directors.
NECSTouR members' Commitment on Better Places to Live and Visit at the Future of Tourism World Summit
NECSTouR joined the Future of Tourism World Summit (26-27 October 2021), organised by the UNWTO, the Advanced Leadership Foundation and the Incyde Foundation of the Chambers of Commerce of Spain and renewed our members' commitment around the shared vision for a greener, more inclusive and resilient tourism.
14th Conference for Cultural Tourism in Europe
The 14th Conference for Cultural Tourism in Europe has been organised in Athens, Greece, on 20-23 October 2021,
with overall theme:
Regenerating European Tourism through Culture, Heritage and Creativity
ECTN Awards
The Conference also assigned the ECTN Awards 2021, with NECSTouR as part of the jury.
"Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships" at our AGM in Tirol
NECSTouR celebrated its Annual General Meeting 2021 and Thematic Conference “Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships”, hosted by the Tirol Region from 21st to 24th of September 2021 in Alpbach.
Meeting the Challenges of a More Sustainable, Resilient and Competitive Tourism Future at the NECSTouR AGM 2021
NECSTouR celebrated its Annual General Meeting 2021, hosted by the Tirol Region from 21 to 24 September in Alpbach.
39 official tourism organisations from across Europe met to agree the way ahead for a more responsible approach to tourism.
During the annual meeting – the first to be held in a hybrid format since the pandemic – members elected a new Executive Committee to strategically guide the work of the network over the next three years.
European Week of Regions and Cities 2021
The 19th edition of EURegionsWeek ‘Together for Recovery’ was organised off virtually, with its 300 sessions dedicated to:
- Cohesion: from emergency to resilience
- Green transition: for a sustainable and green recovery
- Digital transition for people
- Citizens’ engagement for an inclusive, participative and fair recovery.
Innovating Cultural Heritage, A workshop by AER Working Group on Culture and CUBES Project
The workshop “Innovating Cultural Heritage”, jointly organised by the AER working group on culture and the CUBES Project, brings together practitioners, policymakers, and experts. It will discuss current challenges and opportunities for European regions to invest in cultural heritage innovation and learn about sustainable and participatory cultural management practices. The workshop will be an opportunity to showcase and guide participants through the new digital platform produced by CUBES and invite stakeholders to get involved in the project.
A World For Travel - Évora Forum 2021
A World For Travel - Évora Forum 2021 wants to create the first tourism forum that puts tourists and residents in the heart of tourism transformation.
It will create a model and a method and promote best practices and innovation.
NECSTouR is partner of the event, with the participation of President Torrent as speaker.
European Cultural Tourism Awards 2021
Regenerating European Tourism through Culture, Heritage and Creativity is the overall theme of the European Cultural Tourism Awards 2021.
Pagination
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Media Coverage
2 November 2018
UNWTO AM Newsletter 2- UNWTO Affiliate Members are invited to join NECSTouR’s Legacy for the 2018 European Year of Cultural Heritage
15 October 2018
Travel Daily News - Barcelona declaration “Better Places to Live, Better Places to Visit”
13 October 2018
Traveling News - Barcelona Declaration “Better Places to Live, Better Places to Visit”: NECSTouR’s Legacy for the 2018 European Year of Cultural Heritage
19 April 2018
eTurboNews - New collaboration to develop expertise for sustainable tourism management
19 April 2018
Europa Press - Lanzan el programa 'Contagia tu hospitalidad' a Europa para luchar contra la 'turismofobia'
Contact Us
- If you have any questions about the Barcelona Declaration, do not hesitate to get in touch with our team.
A LEGACY FOR THE FUTURE
This Declaration aims to remain an open initiative, welcoming all stakeholders willing to engage with this commitment.
At this purpose, this webpage under NECSTouR website has been developed in order to promote the Declaration, give visibility to the supporters and gather good practices that can illustrate the implementation of the five principles.
We invite you to spread the voice by using #PlacestoLiveandVisit and to become a supporter of the initiative.

Support the Declaration
We invite all those who care for Tourism of tomorrow to sign, support and widely share the Declaration.
INVOLVED ORGANISATIONS

This initiative has been leaded by NECSTouR members of the Working Group on Cultural Tourism and Sustainability. A special recognition to the regions of Galicia, Catalonia, Andalusia, Flanders, Île-de-France, Limburg, Tuscany, Valencia and Visit Scotland, as well as the University of Girona.
The Declaration has been developed by NECSTouR members in cooperation with Europa Nostra, the European Travel Commission and the European Cultural Tourism Network, with the support of the European Heritage Alliance 3.3.
The Open Method Coordination group on Sustainable Cultural Tourism from DG EAC (European Commission) as well as the European Network for Culture and Creative Industries – RICC have also contributed to the text.
BROAD ENDORSEMENT
This initiative gathered the support of the Member of the European Parliament, Mr. Francisco José Millán Mon, the NAT Commission of the European Committee of the Regions, the European Commission DG – EAC, as well as other 20 individuals, from the Tourism sector.