IX Euromeeting
14/12/2011 - 01:00

IX Euromeeting

Regional policies for a sustainable and competitive European Tourism'

Florence 14 december 2011

Santa Apollonia Auditorium, Via San Gallo 25



Florence, 14th December


The 9th edition of the Euromeeting international conference represents an important opportunity to bring forward the debate on the implementation of regional policies for a sustainable and competitive European tourism.


Euromeeting 2011 will be, for the third time, a thematic forum of the NECSTouR network, the most important European association of regions, institutions, public and private organizations, which believe in the sustainable development of tourism and in the competitiveness of the European tourist offer. It is an important milestone: one year after the approval of the Commission Communication 352/2010, which mentions NECSTouR as a reference for the construction of a new and original model for the sustainable management of the destinations, also in view of the definition of an European brand for the promotion of tourist destinations of excellence.


Euromeeting 2011, developed this year in cooperation with the ERNEST - European Research NEtwork on Sustainable Tourism - FP7 project, will foster debate on the strategic themes of research & innovation, tourist professionals’ skills development, higher University education. This is the reason why the 9th edition of Euromeeting looks in particular at the young European citizens as the greatest resource in order to guarantee the tourist sector the necessary innovation drive.


On this occasion the Tuscany Region will also present the developments of its project Sustainable and Competitive Tourism in Tuscany.


Like the previous editions, experts and representatives of international institutions, of the European Commission, of the OMT, will engage an open dialogue with the regions and the stakeholder on the future and challenges of European tourism and on the most interesting and innovative experiences.

REGISTRATION and MORE INFOs on: http://www.regione.toscana.it/euromeeting



(Please communicate your participation to 2011 EUROMEETING when booking your hotel)

Firenze Convention Bureau

Phone +39 055 9061100 Fax +39 055 9061106 

Email: firenze@conventionbureau.it


for a Sustainable & Competitive Europe


1/12/2011 Venice (IT)

The European Commission has given great important to cultural heritage in the 352-2010 Communication and the Parliament insisted on the importance of cultural routes by voting a preparatory action in 2008 to develop transnational cultural products and in the General report on Tourism elaborated by MEP Carlo Fidanza. The Council of Europe, in charge of the Labelling of Cultural Routes has therefore conducted a study together with the European Commission on the impact of cultural routes on the development of the territory, especially on SMEs. The conference will be the occasion to discuss the results of the study in order to propose future actions at European level. As a concrete example of the importance of for the competitiveness of the territory, the Veneto Region will present the various offer and measurements of .

High level representatives of European Institutions and- organisations will participate to the debate. NECSTouR has been invited to present the reflections and the activities of the Members on the governance of cultural routes.

- More information here