On 14th September 2022 the SMARTMED Project holds its Final Advocacy & Capitalisation Event “Transition pathway for smarter and empowered tourism in the Mediterranean”, in Granada, Spain & online (12:00 - 18:00 CEST).

The SMARTMED Final Advocacy & Capitalisation Event is held in a hybrid format and back-to-back to the BEST MED project’s Final Conference (9:30-12:00 CEST).

NECSTouR Policy an Projects Officer, Oyana Marius, will be speaking in the session "Strategic Policy Session: Towards a strategic sustainable tourism planning and management in the Mediterranean" at 12:45 -14:00.

Read more here, see the agenda and register

About the Event

The programme starts with a joint strategic policy session (12:00-14:00 CET) to discuss how to put BEST MED & SMARTMED policy recommendations and results (e.g., the SMART Tourism Business Model providing a common vision and concrete measures for smarter tourism in the Mediterranean) under the spotlight of EU debates and initiatives on sustainable and smart tourism.

During the afternoon (15:00-18:00 CET), the SMARTMED Final Event continues showcasing the project's results allowing to operationalise the SMART Tourism Business Model (e.i. the SMARTMED E-learning Platform gathering all the educational material produced by the project available in 10 languages, and the Report on the MED Innovation Hubs). This session is an opportunity to reflect on their uptake beyond the project’s area.

Afterwards, some recommendations on how to capitalise SMARTMED’s legacy in the framework of new cooperation opportunities are shared, followed by a debate with representatives of different programmes and initiatives (e.g., Interreg Euro-MED, Interreg Europe).

Any interested territory and tourism stakeholder attending the event is invited to sign the Memorandum of Understanding, committing to acknowledge, disseminate and implement the SMART Tourism Business Model as well as the possible replication, use or uptake of other project tools and methodologies.

The event is organised by the CPMR Intermediterranean Commission, with the collaboration of the SMARTMED Partnership and the support of the BEST MED project.