Pre-crisis Situation

• 2019: 32,5 million travellers (+6,1% than 2018)
• 2020: 13,4 million travellers (-59% than 2019)
• 2021: 20,1 million travellers (+ 50% than 2020)
• 2022 estimates 28 million travellers (+39% than 2021 and -14% than 2019) we will recover ¾ of the tourism lost during the crisis.

Russian represent around 0.003% of our tourism. Andalusia is the fifth Spanish region in terms of the volume of Russian tourism. Its expenditure is higher than the average for the rest of the markets.

Impact of the War

The loss of confidence in travel that the war conflict can generate in international tourists,

The rise in the price of oil, and of fuels and energy sources in general, which will have a double impact: it will have a direct impact on the rise in transport and package tour prices (especially air travel) as well as on the loss of purchasing power of the population and a decrease in their travel decisions.

In addition to the reduction of the attractiveness of Andalusia as a destination for Asian issuers (who were gaining interest), due to the restrictions established in the Russian airspace (Russia has closed it to 36 countries, including Spain) are causing trips from Asia to Europe to be longer in duration and costing more money, making these destinations less competitive compared to other international destinations

Measures taken

Andalusia is working together hand in hand, both the public and private sectors, creating policies that help manage better uncertainty. The dialogue is permanent with the professionals of the sector for better policies and improving competitiveness of the SMEs.

The contribution of national tourism to which we have been able to adapt is helping to the recovery. Andalusia is working well and data shows a scenario of recovery in 2022.

As for the reactivation of the main international emitters for the region, there are good expectations conveyed by the recovery of tourism from the United Kingdom.

Requests to the EU Level

We need Europe to take the regions on board besides the Member states, to design policies.
And we need Europe to accelerate the twin digital and green transitions and to gain resilience.

Regions need to have their voices heard in Europe and NECSTOUR to be part of the task forces or body that will assess and follow the progress of the Tourism Transition Pathway.