The aim was to Measures Transferring experiences and sharing solutions in order to promote cultural tourism preserving and disseminating the cultural legacy and incorporating local SMEs along the cultural routes. The initiatives has been financed by ERDF-InTERREG IVC.
Developing an Archeological Cultural Route to generate new cultural tourism products, strengthen the destination branding strategy with the help of ERDF fund.
EU Fund: ERDF – INTERREG IVC
•Challenges faced: Lack of common methodology in creating cultural routes in the region
The aim was a sustainable tourist territorial development around a coastal or riverside destination and its pleasant harbour (by following the Odyssea tourist model). The investiments priorities were to introduce the ICTs in the promotion, dissemination and commercialization of resources and products of tourist destinations and the territories around, incorporating local SMEs related direct or indirectly with tourism service. The initiative has been financed by the ERDF.
Name of the cultural route: Crossregional Management of rural heritage: Via Lactea
Abstract: The project VIA LACTEA (Interreg II C) envisages the promotion and valorisation of cultural and natural heritage of territories historically touched by the Way of St. James.
Name of the cultural route: Ospitalità Italiana HOTSPOT
Abstract: The project aimed at developing a branded and interactive virtual environment that is an innovative web platform for engaging tourists in the cultural heritage of tourist destinations as well as in wine and food tourism.
1) Name of the cultural route: BLUe-Building River Landscape Across United Europe
Abstract: It aimed at developing a common river tourism promotion strategy at a transnational level in order to make the initiatives consistent and complementary. The ultimate objective was to define a tourism promotion policy based on the protection and enhancement of cultural resources and river landscape
2) Name of the project related to cultural tourism: Marimed
Name of the cultural route: Restoration and promotion of the Great war museum of Inssbruck
Abstract: The Veneto region is working with Land of Tirol (Austria) at a special project in the field of the promotion of cultural and natural heritage. The Interreg IV B project is about the restoration and promotion of the Great War Museum of Innsbruck and of the battlefields in Veneto, finally returned to be part of natural world.
Name of the cultural route: Odysseus Cultural Route: Eco-touristic networking of blue and green ways, their cultural valorization and digital mediation, along a major European cultural route.