Barcelona visual
23/09/2022 - 09:00

Conference: “Regenerative Tourism contributing to the wellbeing of the community”

On 23 September 2022, within the framework of the NECSTouR Extraordinary General Assembly Meeting in Barcelona, Spain, Catalonia Tourism Board will host a conference entitled “Regenerative Tourism contributing to the wellbeing of the community”.



In 2018, the Barcelona Declaration “Better Places to Live Better Places to Visit” was created from the willingness of NECSTouR members to respond to the residents’ concerns about the uses of territorial assets for tourism activity. Since then, local community wellbeing as well as the climate emergency and business innovation are driving the transformation of NECSTouR members' tourism strategies. This is also reflected in their governance models and marketing focus, moving from a sustainable tourism approach to a regenerative, value-driven model.

Considering this important moment of reflection and transformation, Catalonia and NECSTouR organise the Conference “Regenerative Tourism contributing to the wellbeing of the community”. The event will be a day of reflection aiming to inspire, share and learn how tourism destinations and businesses are working towards a “value driven” tourism model wishing to contribute to the wellbeing of the community (society, environment and business), the so called “Regenerative Tourism”. This will offer a source of inspiration and showcase how we can deliver on the targets of the Tourism Transition Pathway.


Preliminary Programme

Venue: La Pedrera – Casa Milà, a unique Gaudi monument a few minutes walk from The One Hotel
Paseo de Gracia, 92, 08008 Barcelona

09:00 – 09:30     Welcome and Registration (in person and streaming)

09:30 – 09:45     Institutional welcome

09:45 – 10:00     Inspirational speech on the values behind regenerative tourism

10:00 – 10:10     The case of Catalonia

10:10 – 11:10     Panel discussion: The wellbeing of the host community, the new mission of the tourism strategies

11:10 – 11:30     Coffee Break 

11:30 – 12:30     Panel discussion: Transforming the tourism governance for regenerative destinations and business

12:30 – 13:30     Panel discussion: Developing an honest marketing: when business and values are compatible

13:30 – 13:40     Elevator Pitch

13:40 – 13:50     Call for Commitment

13:50 – 14:00     Closing Remarks

14:00 – 15:30     Lunch and dynamic networking

15:30                  Social/cultural activity

To close event we will launch a Call for Commitment based on the values for a Regenerative Tourism!


For more information and to register see the event platform here.


More for the NECSTouR's members only

This event is organised in the framework of the NECSTouR Extraordinary GA Meeting 2022, gathering to finalise our membership fee model, co-create our new communication strategy, start delivering our Climate Action Plan, and enjoy a number of networking moments.
Find all the information here.