As the COVID-19 situation evolves, the World Tourism Organization (UNWTO) observes that full or partial travel restrictions have been – and continue to be – introduced across the world. These decisions are made with public health as the primary concern.
The European Tourism Manifesto alliance, the voice of the European travel and tourism sector, has issued the following statement on the implementation of urgent measures to limit the COVID-19 outbreak’s impact on the sector.
To help travel brands adapt to this fast-changing environment, ADARA released a special Traveler Trends Tracker on coronavirus which taps into their real-time travel data to track travel-related consumer behavior in these difficult times.
This information will help travel marketers activate the most informed marketing strategies based on the most recent consumer travel activities.