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EU Programme
COSME Programme 2018
Funding Period:
Friday, March 15, 2019 to Monday, March 15, 2021
Aim:

 

The project aims at internationally position Europe as an integral destination of quality and excellence for cultural tourism, by promoting its most charming rural villages and making the most of CCIs technologies to provide an unforgettable experience to visitors

The project started in May 2019 and will:

  • Build strategic consensus between public & private stakeholders for the making up of a transnational route of 10 European Charming Villages across 6 EU countries with a solid and competitive offer for visitors;
  • Foster the creation of at least 70 innovative products & activities in these villages coming from transnational value chains made of tourist agents & integrating cutting-edge CCIs technologies to reinforce their attractiveness;
  • Develop a sound promotional, branding, and cross-selling strategy to enhance the international visibility and reputation of Europe as an integral cultural destination, targeting the right segments & key outbound markets

 

Achieving:

I. Deconcentration

II. Deseasonalisation

III. Diversification

IV. Development (local community)

 

Besides NECSTouR, two other NECSTouR members are in the Partnership Consortium: Catalan Tourism Board (lead Partners) and Institute for Tourism Research in Northern Europe

 

Role of NECSTouR:
NECSTouR is bringing its expertise and experience of other cases from other European Regions. It also lead the designing the CHARM Communication, Promotional and Commercialisation Plan.
Website:

News

NECSTouR shares good practices from its members and the CHARM project on Rural Tourism in Galicia

Nov 06, 2019

NECSTouR was invited by the Galicia Region, a NECSTouR member, to take part of their conference about the future of the rural world, including agritourism, taking place in Santiago de Compostela, from the 5th to the 8th of November. Sandra de Puig, head of policy and knowledge at NECSTouR permanent secretariat, presented the CHARM project and the initiatives on rural tourism from different NECSTouR members.

News

Event

Baltic Sea World Heritage Summit

 

The Summit has been a conference and a forum for coastal World Heritage Sites around the Baltic Sea, to strengthen cooperation and exchange of best practices. The summit has been attended by leading politicians and key individuals from the region.