Västra Götaland
Wed, 09/09/2020 - 00:00

Balance of the Tourism Season in 2020 in Västra Götaland

  • Tomaso Comazzi
  • Wed, 09/09/2020 - 00:00

Summer Season Figures

Decline 42% (July) of tourism visits

Loss of economic due to boarder’s closure in retail sector

All festivals, amusement parks, parks have been closed and will reopen by October

Focusing on high quality services have been of preference for domestic visitors, campsites have been fully booked 

Preferences: hiking, biking trails 

Few foreign visitors coming and MICE market still has not been reactivated

 

Measures to revert situation

8-week online training: 300 participants per day from 200 companies. The region compensated the 70% of the salary for 1-2 staff per company. Very well valued by the enterprises and will be used further one.

Limited the market campaigns to SE visitors. 

Foreign market will be not a focus

Hiking, cycling and Mice will be the core focus

 

Check the full Report on the Balance of the Tourism Season in 2020 in NECSTouR Regions

 

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