Balance of the Tourism Season in 2020 in Västra Götaland
Tomaso Comazzi
09/09/2020
Summer Season Figures
Decline 42% (July) of tourism visits
Loss of economic due to boarder’s closure in retail sector
All festivals, amusement parks, parks have been closed and will reopen by October
Focusing on high quality services have been of preference for domestic visitors, campsites have been fully booked
Preferences: hiking, biking trails
Few foreign visitors coming and MICE market still has not been reactivated
Measures to revert situation
8-week online training: 300 participants per day from 200 companies. The region compensated the 70% of the salary for 1-2 staff per company. Very well valued by the enterprises and will be used further one.