Plan/Priorities for the season

Our plan is to get more visitors where places are not full and reduce the number of visitors at place with a risk for over tourism. Most of our efforts goes towards development and marketing of other parts of the year than the summer season.

Impact of the pandemic on numbers of visitors

We have had very few foreign visitors, but the number of domestic visitors has increased. It has made up for a large proportion of the loss of foreign visitors, but not all of it. The cities have been more affected than the countryside, due to lockdowns of amusement parks, events, fairs and very limited business travel.

Data on the Summer Season

2020 compared to 2019

• 50% loss of guest nights
• 75% loss of foreign guest nights
• 37% loss of domestic guest nights

2021 January - June compared to 2020 January -June

• 8,5% loss of guest nights
• 43% loss of foreign guest nights
• 1% loss of domestic guest nights

More info on Regional Recovery Plan

www.hallbarhetsklivet.se/en