The #Thessaloniki_Tourism_Blockchain initiative is a pioneering effort in the digital transformation of Thessaloniki's (Greece) tourism sector. By leveraging blockchain technology, it aims to create a comprehensive digital platform – the #TTB app – catering to both the digital and physical needs of tourists.

This initiative integrates various services, including a central point of information for the city’s points of interest, information on digital events, and material access (experiential and virtual tours, general information and a media corner for the city), all within a single, secure platform. Additionally, it introduces the innovative concept of a smart tourist card, offering tourists access to combined services such as entrance to museums, public transport, organized tours, and discounts on different services offered in Thessaloniki. In the form of a shopping list, tourists can book and pay for the services they want within a secure environment! Once paid, a unique QR code is produced, and tourists can experience the services purchased without waiting in queues or losing time for on-the-spot visit planning.

The initiative primarily targets tourists visiting Thessaloniki, aiming to enhance their overall experience by providing seamless access to essential services and information through digital means. The #Thessaloniki_Tourism_Blockchain initiative represents a paradigm shift in how cities approach tourism management, embracing digital innovation, sustainability, and integration to create a more enjoyable and responsible tourist experience.

#TTB card will be available in app stores by May 2024.

Find more information here!