The Interreg MED WINTER MED project committed to the delivery of a Transnational Year-Round Tourism Strategy for Mediterranean Island Destinations 2021-2026, one of the most important keystones of the project. Building on best practices, lessons learned and the experience of the 6 pilots’ sites of the project - Tuscany, Cyprus, South Aegean, Dubrovnik-Neretva, Corse, and Balearic Islands- and their Regional Action Plans, the WINTER MED strategy aims to lead sustainable tourism development in a collaborative manner, fostering dialogue, ownership, growth, innovation, and action and to help protect Mediterranean island destinations for future generations.
The strategy is based on the seven values of sustainability, inclusivity, safety, competitiveness, gender equality, digitalization, and high quality, while the overarching goal is to foster a transnational perspective and cooperation between regions. The strategy is also built on specific strategic axes, including innovation, governance, connectivity, biodiversity and waste management. To effectively trigger transnational change, funding, capacity building, business intelligence, product development and communication and marketing are considered key. Thus, this strategy merges capacity building, financial support, integration, participation, and delivers tools for change.
You can read and download the Strategy on WINTER MED website (in English, French, Italian, Spanish and Croatian).