The first newsletter of the CHARM project was released in September 2019 to present the project and report on the Kick Off Meeting in Catalonia.

“CHARM: Immersive experiences in European Charming Villages”, is a project co-financed by the COSME Programme of the European Commission, led by the Catalan Tourist Board in cooperation with 6 partners coming from 6 different European countries representing Destination Marketing Organisations (DMO), Destination Management Companies (DMCs), Research Centres, Software developers and a European network. The project started on March 15th, 2019 and will last until March 2021.

CHARM aims at boosting tourism flows towards rural areas having low tourism density, through the creation of innovative, responsible and sustainable tourism products, while preserving and promoting their historical and traditional heritage, their architecture and landscapes through innovative experiences. The incorporation of technologies from the cultural and creative industries, such as augmented reality, will add value to the tourism product by creating immersive experiences for visitors.

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