About

Tourism of Tomorrow Lab is the department of NECSTouR which delivers services based on data to Premium members, our goal is to solve specific and real problems hand in hand with DMOs´ Technicians and to share learnings between the members of the net.

About

The current core of the department is a team of three experts: Senior Data Scientist, Digital Tourism Consultant Expert and Senior Tourism Data Expert with the full support of NECSTouR team.

 

The department is hosted in Andalucía Lab, Marbella, and managed by this Region with the support of Lapland. ToT Lab is open to private collaboration like Amadeus, a company that  has played a substantial role since the idea's origin. 

TotLab differentiating factors:

  • Fast and direct impact solving real problems: provides ad hoc consultancy services directly to technicians at the DMO level who are in charge of implementing the results.
  • Maximizing existing resources: consultancy services help to define and scope the projects and find solutions based on available data.
  • Boost network efforts and synergies: promote collaborations between destinations with common issues.
  • Match public and private interests: invites actively private providers (data providers) from the private sector to participate in solving specific problems.
  • Strong focus on improving travel sustainability.
  • Non-profit but financially sustainable initiative.
TotLab differentiating factors:
ToT Lab Basic

Through their membership fee , NECSTouR members can get on a regular basis key market trends and experiences underlying the benefits of data in the decision-making process of DMOs, especially when related to sustainability.

Through their membership fee, the NECSTouR members can find in the ToT Lab a directory of data sources and providers, supporting DMOs to access the right resources they need to create or maintain their own data sources.

The ToT Lab platform will promote internal events to the NECSTour community. These events aim to create an ecosystem with the community and liaise with possible private partners. 

ToT Lab Premium

Subscribers have the opportunity to share and connect with the core team of the department and with like-minded people to seek solutions to their problems through a collaborative approach. ToT Lab acts as a community manager and aims to provide customers with immediate answers to their questions and feel connected with peers and informed people. 

 

Through this feature, the subscriber learns the key take-aways from other participants when dealing with a specific set of data and makes the best use of shared resources. 

ToT Lab develops workshops targeted to technicians and DMO managers,  provided by ToT Lab technicians, technological partners and external collaborators.

This service is directed to meet specific data-related demand from the premium services subscribers. The ToT Lab team  collaborates with the user to solve the stated issue and, over the long-term, also supports the client with transforming towards a culture of data-based decision making. 

 

The consulting services are carried out at two levels: one the level of data and on the business level.

 

Learnings and experiences are shared between the Premium partners. 

Summary

 

Join us

Join

WHY TO JOIN US?

  • DMOs are aware of the importance of using data for making better decisions, but thriving in this field is more related to knowledge and collaboration than data. By joining us, you will have access to both. 

 

WHO CAN JOIN?

  • European Destination Management Organizations with public participation at any National, Regional or Local level.

 

HOW TO JOIN?

  • Contact the Secretariat, express your interest and receive personalized support.
  • The cost to become a Premium Partner is 20.000 euros per year

Tourism of Tomorrow Lab Premium Partners are:

Headquarters and Contacts

Headquarters and Contacts

The Tourism of Tomorrow Lab Director leads a small and talented technical team of experienced data scientists who deliver customized activities to support the Premium Partners and the freemium activities for all the Members of NECSTouR.

 

The Tourism of Tomorrow Lab headquarters are in the premises of the Andalucía Lab in Marbella, Andalusia Region, where the team is based.

Andalucía Lab
Ctra Nacional 340, Km. 189, 6

29604 Marbella, Málaga
Phone: +34 671 536 518
info@andalab.org | www.andalucialab.org

 

However, its activity will be international and mostly channeled by and with NECSTouR Members.

NECSTouR is the legal entity of the Tourism of Tomorrow Lab and the NECSTouR Secretariat team in Brussels contributes to its development.

NECSTouR Permanent Secretariat
Rond Point Schuman 14 – 1040, Brussels, Belgium – EU

Phone : +32 (0) 2 721 7293
info@necstour.eu | www.necstour.eu

Taxonomy Latest Updates


News and Best Practices

NECSTouR and its member Regions’ co-implementation of the Tourism Transition Pathway

Following the publication by the European Commission in February of the Tourism Transition Pathway (TTP), and their recent invitation for us to express our concrete commitment by answering their call for commitments survey, on 11th May we organised a successful webinar "How NECSTouR and our Regions can Implement the Tourism Transition Pathway Through Interregional Cooperation".

Webinar "How NECSTouR and our Regions can Implement the Tourism Transition Pathway Through Interregional Cooperation".

On Wednesday 11th May online from 11-12:30 CEST NECSTouR offers our members the chance to demonstrate your Region's efforts in sustainability leadership to the European Tourism Agenda, through our webinar "How NECSTouR and our Regions can Implement the Tourism Transition Pathway Through Interregional Cooperation".

 

More information will follow soon, in the meantime register here.

 

NECSTouR Exchanges with European Hotels and Restaurants on Joint Strategies towards Tourism Recovery

On 28 April, NECSTouR Vice-President Torrent, joined the General Assembly of HOTREC in Prague. He brought an overview on how NECSTouR is accelerating the European Tourism Recovery through the implementation of the Tourism Transition Pathway and other strategies on sustainable tourism, in front of the representatives of the umbrella Association of Hotels, Restaurants, Pubs and Cafes in Europe.

 

NECSTouR Permanent Secretariat Kindly Welcomes our new Communication Assistant!

My name is Emme Johnson and I am the new Communication Assistant at NECSTouR. For the next six months I will be supporting the team in a variety of communication tasks related to the daily workings of NECSTouR, upcoming events and ongoing European Projects.

Webinar "Strategies to attract technological talent to the tourism sector: a study for the Valencian Community"

The ToT Lab, a specialised department of Necstour based in Andalucía Lab, works in a network with professionals from destinations and the private sector to help the Regions move from the world of data to that of decisions, especially those aimed at strengthening the sustainability of the destination.

NECSTouR presidency shares our priorities during the 2nd European Cruise Dialogue

On March 1st, 2022, the Directorate General for Maritime Affaires and Fisheries (DG MARE) organised the 2nd European Cruise Dialogue in Brussels. NECSTouR took part in the event through our president to share our priorities for sustainable cruise tourism management.

Our president Manuel Alejandro Cardenete from the Andalusian Region was invited to represent NECSTouR in this dialogue.

NECSTouR Makes a further step ahead at FITUR 2022 Towards a Sustainable Tourism Recovery of the European Destinations

As one of the major world trade fair on Tourism, from 19 to 21 of January FITUR 2022 offered to the various NECSTouR Spanish members that were attending the opportunity to meet and discuss on their sustainable tourism plans for recovery.

NECSTouR Calls for Transforming Sustainable Destination through Data Sharing and Cooperation at BTO 2021

On 24 November, NECSTouR President, Manuel Alejandro Cardenete, addressed the subject of digitalization of destinations for frictionless and sustainable tourism at Be Travel Onlife (BTO) 2021 Conference, organized by the Tuscany Region. This was also the opportunity to meet Tuscan Tourism Authorities and enhance cooperation with our funding Region within the new NECSTouR Board of Directors.

NECSTouR outlines the pathway from commitment to action at the 20th European Tourism Forum

Today, the NECSTouR President, Mr. Manuel Alejandro Cardenete, was pleased to participate to the 20th edition of the European Tourism Forum, co-organised by the Slovenian Presidency and the European Commission fully online and web streamed.

"Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships" at our AGM in Tirol

NECSTouR celebrated its Annual General Meeting 2021 and Thematic Conference “Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships”, hosted by the Tirol Region from 21st to 24th of September 2021 in Alpbach.

Meeting the Challenges of a More Sustainable, Resilient and Competitive Tourism Future at the NECSTouR AGM 2021

NECSTouR celebrated its Annual General Meeting 2021, hosted by the Tirol Region from 21 to 24 September in Alpbach.

39 official tourism organisations from across Europe met to agree the way ahead for a more responsible approach to tourism.

During the annual meeting – the first to be held in a hybrid format since the pandemic – members elected a new Executive Committee to strategically guide the work of the network over the next three years.

"Smart Destination" Online International Conference

The Métropole Nice Côte d'Azur organised the international online conference of the Smart Destination project.