The CHARM project final conference was held online on Tuesday the 2nd of March, starting at 10:00 AM CET. The event, hosted by NECSTouR, featured interventions from partners and villages representatives of the CHARM project from Italy, Spain, Portugal, Finland, Germany and Belgium. As well as as tourism experts and guest speakers from Visit Greenland, Visit South Limburg, Regione Liguria, Asio and the Digital Tourism Think Tank.

• Agenda of the Conference
• Video recording of the whole session

The aim of this final conference was to share CHARM results at the final moment of the project. Presenting CHARM transnational route as the solution for tourism in a world post-COVID-19, away from mass tourism. We will focus on the need to promote diverse and rich destinations to move the flow of tourists away from hyper-popular central destinations using Information and Communication Technologies (ICT). The CHARM project is co-funded by the COSME program of the European Union.

• All the videos shown individually during the conference are available on the Charming Villages Youtube Channel.

Next Steps

NECSTouR regions wishing to sponsor their villages to enter the second phase of CHARM are invited to express their interest. The final conference is the good opportunity to witness the achievements of the project and the beginning of the CHARM transnational route.

NECSTouR, along with other partners of the CHARM Project, will also be connected at ITB Berlin 2021.

You can download and read the different presentations here:

• Blanca Cros (Catalan TouristBoard, Spain) Presentation of the CHARM project and its objectives

• Filip Gielda (Visit Greenland) Greenland: Remote AF. Prioritization of digital efforts in a remote

• Tom Ojala (Asio-Data Ltd., Finland) Smart digital solutions for rural villages destination

• Marco Pappalardo & Federica Grasso (Swing:It -Software Engineering Italy) Demonstration of the CHARM Web Portal and the CHARM VR App

• Tatu Niklas-Salminen (Tour Guide Fox, Finland) AR solutions: the CHARM AR App

• Nicholas Hall (Digital Tourism Think Tank) Presentation of the Guide of good practices of CHARM

• Anya Niewierra (Visit Zuid Limburg, Netherlands) Afterlife of the COSME Project Spirit Youth

• Elena Magni (Liguria Region, Italy) Certified Villages in Liguria

• Gemma Belmonte (Turismo Vivencial, Spain) Commercialization of the CHARM products B2C & Luís Campos (Travel 4 Experience, Portugal) Commercialization of the CHARM products B2B

• Ulf Sonntag (Institute for Tourism Research in Northern Europe, Germany) Governance model for the future of CHARM