Balance of the Tourism Season in 2020 in NECSTouR Regions
Wed, 09/09/2020 - 00:00

Balance of the Tourism Season in 2020 in NECSTouR Regions

  • Tomaso Comazzi
  • Wed, 09/09/2020 - 00:00

How did this special summer go? Did the measures deploy matched the Regional expectations?
We already gathered the insights from some of the members of our network:




Summer Season Figures

At the beginning of Summer, a new tourism promotion campaign has been launched for the internal market. The campaign has been enriched with specific offers by the private section, coherent with the overall strategy of the campaign (public-private co-operation).

The sector stressed different performance within the region:

- Coastal areas: increase of tourism presence specially given to the increase of the domestic demand, coming from other regions of Italy (north) compensating the reduction from tourists coming from abroad. August explosion of demand. The seaside stressed the best performance in these last years.

- Cities of art: Florence and other cities have suffered the most.

Measures to revert situation: an overall budget of 264 million of euro to European funds managed at regional level have been be re-orientated, thanks to the agreement with national government and the approval of EU. 141 million are dedicated to economy. Regional resources have been re-orientated, too.

Among these amounts, some measures are dedicated to the tourism sector, some other are dedicated to different economic sector, included tourism:

- 115 million of grants for SMES (form 40% up to 80% of co-financing) – included tourism
- 10 million for digitisation – included tourism
- 6,5 million to support tourist promotion (regional agency for Tourism Promotion)
- 5 million to support the valorisation of tourism policies at local level (association of municipalities)
- 10 million for air traffic
- 1 million for events
- 1 million for the snow sector
- 10 million access to credit to SMEs : they can receive from 20.000 up to 200.000 for investments already initiated in the period of crises (from February 2020 to February 2021)


Tourism and regional recovery plan

At the moment the strategic plan for Tourism covers 2020, since a new regional government will be elected in September 2020.

The negotiations and preparation of the recovery and resilience plan (for the RRF of the Next Generation EU) are managed at national level. The governance of the preparation process for the recovery plan, at the moment contacts have been activated with regions to define actions. Tuscany is working to understand how to influence the process. Officially two commissions have been set up at national level and regions are not involved.






Summer Season Figures:

55% of capacity was reached in summer. Not all the same in the regions of Andalusia: rural area and mountainous area the tourism figures have been excellent. Other areas inland have had 80% of occupation. The coast has had 65% or even 35%. 

Some of the regions for the decrease has been the reduction of flights

Good results from domestic and national tourism: mainly inland/rural

Bad results on coast since it is dependent on international tourism: Malaga etc

Situation to the coast become worst at the end of the summer when more cancellations occurred from northern Europe


Measures to revert situation:

Plan for autumn: including budget for companies to bit from now until next spring (national government) to pay the salary until the spring.

Developing one voucher to people to consume in the hotels: encourage residents (Andalusian people) to use hotels under 3 conditions: Andalusian, use travel agencies, hotels must be under the stamp “Andalucia segura” (COVID-19 free certification) 

Budgeting international events: to position Andalusia as an option to go on vacation for 2021

- Jerez motorbike championships
- Sotogrande international competition polo
- Pj8 European golf in Valderama
- Morocco Rally will take place in Andalusia 



vastra gotaland


Summer Season Figures:

Decline 42% (July) of tourism visits

Loss of economic due to boarder’s closure in retail sector

All festivals, amusement parks, parks have been closed and will reopen by October

Focusing on high quality services have been of preference for domestic visitors, campsites have been fully booked 

Preferences: hiking, biking trails 

Few foreign visitors coming and MICE market still has not been reactivated


Measures to revert situation:

8-week online training: 300 participants per day from 200 companies. The region compensated the 70% of the salary for 1-2 staff per company. Very well valued by the enterprises and will be used further one.

Limited the market campaigns to SE visitors. 

Foreign market will be not a focus

Hiking, cycling and Mice will be the core focus






Summer season Figures

-14.3 million tourists,
-6.4 billion euros in consumption
-61% of hotel nights
Between -60% and -80% of frequentation of museums and monuments.

The Paris Region destination recorded 14.3 million less tourists in the first half of 2020 compared to the first half of 2019 and a loss of 6.4 billion euros.


Gradual recovery of the activity (since the opening of borders): it was possible thanks to French costumer and some EU (German, British, Dutch, Spanish).

The tourist frequentation levels during the summer period still remain well below those of "normal" periods, in the order of 50 to 60%. Professionals estimate the loss of their turnover at more than 60% during the months of July and August.

The decrease is more significant for international customers, with a 68% fall in stays in the first half of the year compared to a 54% drop for French customers. In terms of volumes, this represents an almost identical decline of 7 million tourists.

In terms of tourism consumption, the loss of revenue generated by the absence of international tourists is much bigger (- €4.6 billion compared to -1.8 billion for French tourists).

Turnover is clearly decreasing for commercial accommodation. Over the whole of the 1st half of 2020, hotel overnight stays fell by 61% compared to the 1st half of 2019. For seasonal rentals and furnished accommodation, the decline is more moderate (-47%). During the months of June and July, more than one Parisian hotel in two was still closed, while in the Île-de-France region outside Paris, the figures are better, with nearly 70% of hotels open.

Attendance at museums and monuments also fell significantly in the first half of the year, with declines of between 60% and 80%. The Louvre Museum, for example, reported a 64% drop in attendance and the Versailles estate a 77% drop compared to the same period in 2019.


Measures to revert situation:

New initiatives to boost the tourism sector:

  • Support the restaurant with many animation and activities for family and children
  • Currently working on health - safety label to ensure the tourists 
  • Working on the promotion PIDF destination: campaign launched in June reaching 8milion FB and will now focus on USA, China, Korea
  • Working on the exhibition sector with the CRT and economic chambers
  • More than 50milion€ since march to support the sector + free distribution of masks 


Tourism and regional recovery plan 

4 regional actions to boost tourism at the start of the school year: The Region is counting on 4 new actions to revive tourism activity in Île-de-France: convivial events, a health label, a large-scale communication campaign and fostering the restart of MICE related activities.






Summer season Figures

Tourism on the West Coast of Denmark is recovering largely in due to a combination of the reopening of the southern borders and an increase in domestic tourism. The number of overnight stays in July has increased 7,5% compared to July 2019 (from 2,974,031 overnight stays in July 2019 to 3,198,107 in July 2020). The great summer has, however, not made it possible to catch up with the decrease in overnight stays from the spring lock-down – the general decrease in overnight stays Jan-July 2020 is now at 22%.


Measures to revert the situation:

In Denmark the tourism industry is included in the national recovery packages on equal terms with other industries. These national actions cover general operating costs and salaries. Furthermore, a national recovery package (the summer-help-package) to further visitors in the cultural sector such as museums and zoos was running from July 1st until August 8th 2020 and has amongst others helped the cultural organizations increase the number of visitors by offering half price on entrance tickets.

On a regional level, the tourism Destinations has kept in close contact with the tourism industries in order to offer help and guidance on the different measures instigated by the national government and in regard to the gradual reopening.  Herein, measures on digital transformation, mapping of new initiatives and development of events that are possible to carry through, take high priority.






Summer season Figures

Self - catering sector is going very well, almost fully booked. Less well for hotels specially located in cities. No conferences, business events. 

Caravan and camping: 80 - 90% capacity

Only focusing on domestic tourism 4 out of 5 took a break in Scotland

83% of visors from Scotland come from UK so this proximity has been helping the results

Measures to revert situation:

Given that MICE will be the last sector to recover, 6milion pound from Scottish government managed by VS: will provide finance support to the organisations (companies delivering the supporting businesses - not directly targeting the events/conferences per se). Great success so far.

Hospitality fund to encourage people to reassure consumers that it is safe to go back: whole august 

Food sector:  the government was providing support to encourage residents to have meals in rest/hotels on 3 days per week

Safe certificate: Good to Go: also talking all the UK. 600 ?? business have obtained this certificate

Tourism and regional recovery plan

Tourism is Scottish plan of recovery. Plan of the 2030 responsible tourism for sustainable future and COVID response will be included. Tourism TF by Tourism minister to ensuring tourism:

- Stimulating demand
- Business support
- Investment: how do we invest in tourism to maximise tourism recovery: stronger, greener, digital - not going back to before





Summer season Figures

- Decrease 60% compared to last year. In July the decrease 42%, less intense than the whole country
- Better behavior of domestic tourism is observed compared to the foreigner. This better behaviour translates into an increase in intraregional tourist of around 10 points.
- National including Galician tourists was 87%, most of the foreigners have been from Portugal and France
- The Camino de Santiago has also suffered a significant decline, especially due to its high dependence on the international segment. The decrease is also noted in the older segment and in those who traditionally use the hostels.

- Behaviour:

a. Towns the decrease was bigger than in isolated/wild areas reaching almost 100%, looking for natural, rural, open spaces, without overcrowding.

b. Summer: good weather has supported the visitors traveling to Galicia


Measures to revert situation

- Special and intensive promotion in regional internal market and national market.
- Loans and interest rates aid for companies.
- Agreements with different touristic sector to provide grants, training, and promotion.


Tourism and regional recovery plan

Recovery plan was prepared in April to be approved and implemented in May.

The recovery plan will include:

- Promotion on safety label - COVID19 free label for hotels/accommodations/commerce and protocols for any singular type of accommodation, restauration, and other touristic services. Moreover, there is a special plan for safety in all the services around the Camino de Santiago.
- Provide loans (national governments have loans for tourism enterprises) and Galicia has increased this budget
- Currently working with the national government: national sustainable plans for tourism to prepare a new plan.
- The four axes in the recovery plan are: support the companies and the employment. Promotion and encourage the consumers. Creation of new touristic products. Training and innovation.






Summer season Figures from July – mid August (next market report will be published on 28/09)

- Inland areas have seen that the degree of operation was generally higher than on the coast.
- Occupancy rate has ranged from 15% in Barcelona to 33% on the Costa Brava.
- Overnight stays have fallen by 58% in July.
- The average stay is reduced by 13%.
- Prices have a downward trend, but less than initially expected. The reduction goes from 15% in the case of hotels to 3% in the case of apartments.
- Provisional data for the first fortnight of August show higher activity, which currently ranges from 15 to 22 percentage points depending on the reference destination.

Measures to revert situation

- 10m€ for direct funding to tourism SMEs and professionals
- Activation of website: Catalunya-COVID19 to provide updated information on COVID-19 and trips to Catalonia: to inform tourists
- Before summer season: Catalonia was planning to enter on the recovery mode and, to undertake promotional campaigns. Instead, due to the summer results, Catalonia has slightly changed the strategy by focusing on managing and providing dynamic information to the Catalan sector on the market restrictions (quarantine, recommendations, test, mobility limitations ...) as to support them in the reorientation of their business strategies.
- Catalonia will launch in the coming days the “Catalonia ReStart Tourism” programme, aiming to reactivate tourism, based on public-private partnership, where all stakeholders share information, debate and propose joint actions.  The programme will include the organisation of a cycle of three days’ capacity building sessions to support the reactivation of tourist activity in the region (October, November and December) tackling the following topics: 1) the demand (07/10), 2) the supply (November) and 3) actions for the future (December).
- Catalonia will continue undertaking promotional actions not being strongly impacted by the pandemic crisis. Catalonia has extended some campaigns, programmed for this year, until June 2021 to ensure a constant communication and promotion of the region towards the most strategic markets (domestic, neighbour and medium distance) to avoid communication “black holes”
- Catalonia is actively working to support the sector, creating community, helping to reflect on the paths that should allow them to reach recovery by transforming the current model: relying on innovation and digitalization to evolve towards a more sustainable and competitive model


Tourism and regional recovery plan

The Government of Catalonia presented in July the region plan for economic and social reactivation including 5 main priority lines:

1 - Economy for life

2 - Digitalization

3 - Ecologic Transition

4 - Knowledge based society

5 - Transversal Actions 

Total cost of the plan: 31.765 million euros. Cost for 2020:   2.760 million euros

At this moment, the regional recovery plan of Catalonia has not integrated tourism as a visible priority line. However, considering the cross-cutting approach of the sector, tourism will be allocated under some of the key regional priorities such as digitalization, ecologic transition and knowledge based society.

On the other hand, the Tourism Department of the Catalan Government and the Catalan Tourist Board are working on the Catalan tourism RESTART programme aiming to reactivate tourism (more information provided above)



SOUTH SWEDEN - Kalmar County

South Sweden


Summer season Figures

- Initially in Sweden they were only able to travel 2hours from home, so the strategy was oriented towards “staycation”. The 4th of June the travel burdens were lifted and all companies prepared themselves to welcome Swedish guests in a Corona friendly way.

- Main month of vacation in Sweden is July. So the summer in the region was not as bad as thought. On average the July loss was about 6%. The principle market was Sweden. Over-nights stays reduced from January to July with 25,3%. Se attached document. It´s in Swedish but I think you can figure it out. The highest loss in Vimmerby with 75%  is related to the closed down of Astrid Lindgrens world with over 500 000 visitors each year.

January-July 2020 Overnights stays in Kalmar County


Measures and priorities

- At National level:
a. enable tourism companies to benefit from the programme “Reorientation support for companies with considerable declines in turnover” even for the month of May and forward, not only for the months of March and April as initially planned, but from May to July as well.

b. Financial support is provided by the Government as follows: Increased unemployment benefits, Short time work allowance:  employers can reduce their employees’ working hours and receive financial support from the central government to compensate for a significant part of the costs for retaining the employee.

- At regional level, provide grants in the form of consultancy cheques to tourism companies, since they are used to work a lot with business development for setting.  

- MICE sector:  working on a project together with the South Regions In Sweden to “save MICE”. Financed by EU, the Regions and The Swedish Agency for Economic and Regional Growth.


Download the pdf version


Regional Information